Process

PROCESS

Since 1993, Connor J Design has been partnering with clients to develop their marketing strategies and deliver creative solutions that strengthen their brand and deepen their connection with their customers.

We begin every client project with a positioning strategy – a clear, concise framework that informs and supports the work that we do.  It provides the insight that fosters a strong working relationship built on trust, knowledge and cooperation.  It is the foundation of our process and the hallmark of our many client successes.

The positioning strategy expresses:

  1. What your company is trying to achieve
  2. How your communications support this goal

It defines the project objective, to keep the project objective.
And it enables all of the moving pieces – of your brand, of your message, and of your strategy – to work in tandem for a cohesive and compelling communication experience for your customers.